About · Vision
Build it for ourselves first,
then build it for you
STREaMLiNE runs two arms that feed each other. We build and operate our own automations and software.
Build it for ourselves first,
The Model
Two arms, one method
Arm 1
Owned products
Software we build, run and own. Every one of them is a place to find out what actually breaks in production before a client pays to find out.
- Rally-IQTournament draws, results and ratings, running live events
- KudosOne Google review request per customer per year, triggered by a Xero invoice
- ASYSTAI-assisted model-based systems engineering, out of the founder’s research
proves the method
pays for the next one
Arm 2
Client delivery
Custom automation, websites and consulting for small businesses carrying repetitive manual operations. The patterns come from the product work, already tested.
- AutomationsLead capture, qualification, follow-up, onboarding into the systems you already run
- WebsitesSites that capture leads rather than describe you, owned outright by the client
- ConsultingThe process audit that decides what is worth automating, useful on its own
01
Analyse
Map how work actually moves, cost each point of friction, rank by payback.
02
Automate
Build the pipeline against the tools you already use, edge cases included.
03
Optimise
Watch it in production, then improve it. A system nobody measures decays.
Non-negotiables
Six rules we do not trade away
These are the answers we already give when someone asks the inconvenient question. They are here so you can hold us to them.
01
The audit comes first, and it is yours
We map the process, cost the friction, and rank the candidates by payback rather than by how interesting they are to build. You keep that ranking whether or not you build anything with us.
02
Integrate, do not replace
Rip-and-replace is the exception, not the default. We would rather connect the accounting system, the CRM and the inbox you already have than migrate everyone onto something new.
03
Fixed price, quoted after the audit
You know the number before anything is built. We do not bill by the hour for build work, because that prices our inefficiency into your invoice.
04
You own it, including the exit
Code, configuration and data are yours, documented and runnable without us. Handover is part of delivery, not an upsell, and declining ongoing support does not break anything.
05
Fail loudly, never silently
When a step cannot complete it raises an alert and stops, rather than writing bad data and carrying on. A quiet failure that corrupts records costs far more than a noisy one that pauses.
06
AI only where it earns its place
A model goes in when the task genuinely needs judgement over unstructured input. Plenty of what we build has no model in it at all, because a rule that always behaves the same way is easier to trust than one that usually does.
See it in the concrete
Arm 1
The products
Rally-IQ, Kudos and ASYST, with what each one does and where it currently stands.
Arm 2
The client work
Three systems shipped into an accounting practice, and what changed for them afterwards.
Team
Who builds it
The engineer behind every automation, product and site the business has delivered.
Find out which of your processes is worth it
Start with the audit. You get a ranked list of what to automate and what to leave alone, and the list is yours either way.